The ultimate customer acquisition tool
100% of the top 50 retailers by revenue in the USA have an electronic gift card on the American equivalent of the Gift Station, as do 225 of the top 250 retailers by revenue. Gift cards have now moved into Europe, the UK and Canada with similar results.
The Gift Station makes your gift card available for sale at more than 9 billion grocery shopping visits every year. It gives you a retail presence in hundreds of high foot traffic outlets, from supermarkets to bookstores, petroleum to pharmacies, plus appropriate convenience stores.
The Gift Station will help you sell more product, improve your customer acquisition, increase foot traffic to your stores and increase your brand awareness.
The Gift Station is a display unit dedicated to retailer gift cards. Conveniently located where people shop the most, it offers a comprehensive range of iconic, quality brands to consumers on one central stand. The Gift Station is in New World, Pak 'n Save, Paper Plus, Take Note, Life Pharmacy and selected 4 Square stores nationwide and also offers an online store, right here.
Gift cards on the Gift Station are plastic cards with a magnetic strip, fixed to a decorative backer that allows them to be hung on the stand. They can be purchased at any Gift Station retailer store through the Ezi-Pay point of sale system and loaded with any value. Your gift cards can also be displayed for sale within your own stores.
Convenience. Range. Accessibility
The Gift Station allows your customer to buy your gift card without making a separate, dedicated shopping visit, because it's available in places they shop anyway. The broad assortment of brands available to choose from and the convenient hours of operation that Gift Station retailers operate make the Gift Station stand a great place for consumers to purchase from.
| How will consumers know about the Gift Station?
The Gift Station launched with an extensive nationwide advertising campaign for Christmas 2007. In addition to its visibility within high profile stores, our subsequent marketing is centred on gift occasions and is designed to maximise gift card sales outside of the key pre-Christmas period.
How can I get my gift card on the Gift Station?
Please contact us. Tell us about your brand, the number of stores you have and where they are. We'll give you all the information you need and answer any questions you have.
Gift card programme options
Out-of-store
Our out-of-store programmes makes your gift card available for sale on the Gift Station throughout our retail network nationally or regionally.
In-store
Our in-store programme allows you to sell your own gift cards through your own stores. Using your existing Eftpos terminal, or a dedicated terminal, your stores can activate your gift cards as well as accept them for payment.
How can I get a Gift Station in my store?
"Gift cards are the single most profitable category in store, bar none!" Steve Burd, CEO, Safeway
For Safeway, one of the largest supermarket chains in the USA, the equivalent of the Gift Station is
� 1st for profitability per square metre
� 1st for growth in store
� 1st for return on investment
� 8th for revenue contribution
Please contact us if you'd like to have a Gift Station in your store. |
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